“If our job as marketers is to motivate people to take action, then we need to be operating in a way that has the greatest impact on what motivates human beings.”

Kevin Perlmutter, Chief Strategist & Founder of Limbic Brand Evolution, discusses his Limbic Sparks® approach to brand strategy, and shares ways he helps brands increase consumer desire, engagement, and loyalty with neuromarketing on the In Clear Focus podcast with host Adrian Tennant.

We discussed…

• What is neuromarketing?

• Typical brand challenges Limbic solves for clients

• The Limbic Sparks® Brand Strategy approach

• The role of applied neuromarketing research

• Common misconceptions of neuromarketing

Soundbites:

“As it relates to brand strategy, Neuromarketing is really about understanding relevant human emotions. It’s about understanding what causes people to think certain ways, how stimulus affects their understanding and context of a situation, and how they go about making decisions as it relates to products and experiences and interactions that they’re having in daily life.”

“I’ve created a Limbic Sparks approach to brand strategy. And that is all about finding the intersection of emotional motivation between a brand and the people that brand is trying to reach.”

“My job as a strategist is to create what I call, Limbic Sparks and Limbic Sparks happen when people intersect with a brand and they feel like, ‘Wow, this brand gets me. They are there for me, their experience, their offering, their products, their messaging was designed with me in mind and it just feels like a perfect fit.’”

“I’m focused on the things that matter most, and the single most important question that I help my clients answer is ‘Why should people care about your brand?’”

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