Limbic Brand Evolution - Brand Strategy | Neuromarketing

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Staying Calm in a Crisis...

A good friend once said to me, when things get challenging, sometimes "the only way out, is through.”

Last night I shared those words with my family as we started getting nervous about the global health crisis, the tanking stock market, trips and events being cancelled, schools going online or closing, and other life disruptions that are unfolding.

We talked about the fact that everyone is going through the same things - the pressures and inconveniences are not just affecting us, but everyone around us. And many people are affected more severely than we are. We need to be street-smart, stay calm and go with the flow.

Sooner or later, life will get back to normal, and in the meantime our best move is to be flexible and adapt with a positive attitude. We talked about being open to adjusting our daily routines, and more importantly, reaching out to the people who we care about to be sure they are ok. Be safe, stay calm and take care of each other. The only way out, is through.

This post is part of a series of thoughts during the Coronavirus Pandemic. At this point, the severity of the situation is just starting to become real.

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