Spark Brand Desire
Welcome to Limbic, the Brand Strategy and Behavioral Science Consultancy. We’ll help you discover the emotional motivations that drive decisions and behaviors, so your brand feels personally relevant and instinctively desirable.
Let’s Start Here: Deeper Customer Insights to Ignite Interest in Your Brand’s Offering
“I’ll help you discover Emotional Insights, so they become your greatest competitive advantage.”
Kevin Perlmutter
Chief Strategist & Founder
Author of Brand Desire
We’ll Apply Behavioral Science to Strengthen Customer Connections with Your Brand
Let’s FOCUS
We’ll discover the Shared Emotional Motivation that your brand has in common with the people you serve.
Let’s CONNECT
We’ll develop brand strategy to strengthen connections by standing for benefits that people care about the most.
Let’s EVOLVE
We’ll create evolved brand messaging, offerings and experiences to address how people want to feel.
Here are 3 Ways We Can Support Your Work
Brand Strategy & Evolution Consulting
Kevin will lead discovery of deep emotional insights and guide brand strategy evolution, so your brand can be more personally relevant and instinctively desirable.
Keynote Speaking & Work Sessions
Kevin will reveal how to practically apply behavioral science, so attendees can create more effective brand strategy, marketing, and experiences.
BRAND DESIRE Book & Online Course
Bring Kevin’s Limbic Sparks® Brand Strategy approach into your work, so you can overcome the limitations of traditional persuasion-based approaches.
We’ll Evolve Your Brand from Saying What it Does, to Inviting People Into How They Want to Feel
CMOs, Brand & Business Leaders work with us to make their brand personally relevant and instinctively desirable. Like you, they want more effective marketing and increased customer loyalty.
Ready to Get Serious About Emotional Insights?
Benefits and Services
✓ Deeper Customer Insights
✓ Prioritized Emotional Benefits
✓ Refreshed Brand Positioning
✓ Relevant Brand Messaging
✓ Engaging Visual Identity
✓ Clear & Compelling Offerings
✓ Better Customer Experiences
✓ A Brand that Sparks Desire
“Perlmutter insightfully catapults brand strategy into a new era.”
― Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at PepsiCo
Limbic Sparks® Brand Strategy Is Rooted in Behavioral Science
Here's the thing... people aren't walking around looking for brands, they are looking to solve challenges, alleviate stress, enjoy life more, and be more successful.
Limbic Sparks® Brand Strategy helps you uncover the intersection of your heartfelt brand purpose and the behavior-driving emotional motivations of your audience.
