Kevin Perlmutter – Brand Strategist, Author, Speaker – Reveals What it Takes to Spark Brand Desire
Kevin Perlmutter, Chief Strategist & Founder of Limbic Brand Evolution, is pioneer in the brand community and a trailblazer for more effective brand development. In 2019, he launched Limbic Brand Evolution and introduced Limbic Sparks® Brand Strategy after recognizing a big gap in his own industry.
Today, he writes and speak about the intersection of brand strategy, neuromarketing, emotional intelligence, and brand desire – helping brand leaders overcome the limitations of traditional brand strategy.
Brandingmag Contributing Author
Brandingmag is narrating the discussion as a leading publisher and voice in the brand community. Kevin is a frequent contributor as author of 13 articles and as a participant in 2 masterclasses. He details how brand leaders can overcome the frustrations and limitations of traditional brand strategy, by prioritizing emotional insight.
2023 – “Consumer Insight Makes for a Uniquely Influential CMO”
2023 – “How Curiosity Will Strengthen Your Brand Leadership”
2022 – “Get Real to Differentiate Your B2B Brand”
2022 – “Applied Neuromarketing: Improving the Creative Brief”
2022 – Brandingmag Masterclass “Upgrade Your Creative Development with Neuromarketing”
2022 – “Why Yesterday’s Consumer Insights are No Longer Enough”
2021 – Brandingmag Masterclass “Make It About Micro-Actions, Not Big Gestures”
2021 – “Interview: Why Brands Should Become More Emotionally Intelligent, with Kevin Allen”
2021 – “How Details Impact Brand Experience and Consumer Behavior”
2021 – “The Future of Branding – Hearts and Minds”
2021 – “Interview: How Motivation Theory Can Build Brand Loyalty, with Aline Holzwarth, Behavioral Scientist”
2021 – “How Strong Brands Embrace Emotional Insight to Drive Growth”
2020 – “How Brand Leaders Overcome the Illusion of Customer Loyalty”
2020 – “Interview: How Instinctive Emotion Drives Behavior, with Cyrus McCandless, PhD”
2020 – “Why it’s Time for Brand Leaders to Get Serious About Emotion”
Brandingmag Masterclass: Neuromarketing
Brandingmag Masterclass: Micro-Actions
Podcast Guest
Kevin is a frequent guest on podcasts, known for his though-provoking take on what’s wrong with typical brand strategy, and the ways to bring emotional insight to the center of any brand evolution.
2024 – Idea Climbing Podcast “Brand Strategies to Have Your Clients at Hello”
2024 – Lead Different Podcast “Redefining Brand Strategy with Kevin Perlmutter”
2024 – Great Books. Great Voices. Podcast “Limbic Sparks as a Brand Marketing Ignition Switch”
2024 – SMarketPlace Podcast “Getting Emotional: “Limbic Sparks” that Drive Customer Behavior”
2024 – Executive Council Network “Expanding Your Executive Presence”
2024 – The Rock ‘n Roll Podcast “Music, Branding and Human Emotion”
2024 – Markenfeld Podcast “On Brand Strategy in Times of Disruption with Kevin Perlmutter”
2024 – RVN Television “Rain Maker’s Round Up with Kevin Perlmutter”
2023 – PR Patter “Brand Strategy in the Age of Emotion”
2023 – Ask The Brand Therapist Show “Why ‘Finding Your Why’ Isn’t Enough Anymore”
2023 – Get Authentic with Marques Ogden “The Authentic Journey of a Pioneering Entrepreneur, with Kevin Perlmutter!”
2023 – Scaling Up Services “How Brands Can Differentiate on What Matters Most” Podcast with Kevin Perlmutter
2023 – Sustainable Success Podcast “Strengthening Customer Relationships”
2023 – Publio Podcast “How Neuromarketing Makes Your Brand More Desirable”
2022 – RVN Television “Get Real! With Kevin Perlmutter”
2022 – In Clear Focus Podcast “Neuromarketing with Kevin Perlmutter”
2022 – Market Share’s “Meet the Experts with Kevin Perlmutter”
2022 – Smashing the Plateau Podcast “How to Establish a Branded Consultancy Featuring Kevin Perlmutter”
2022 – Innovabuzz Podcast 500th Episode Reunion
2022 – Win Win Podcast “How to Use Emotion Effectively with Kevin Perlmutter”
2021 – The Empathy Edge Podcast “When Emotional Motivation Meets Brand Desire”
2021 – Uncluttered Office Podcast “Brand as Experience, Simplifying the Complex, and the Next Frontier with Kevin Perlmutter”
2021 – Business Minds Coffee Chat Podcast “How to Spark Brand Desire with Emotional Insight”
2021 – Take the Lead Podcast “How to Stimulate Positive Emotional Response from Your Customers”
2020 – Going Solo Podcast “Why Going Solo Doesn’t Mean Going it Alone”
2020 – The Power Of… Podcast “The Science of Emotion – How to Find Your Brand’s Limbic Sparks”
2020 – Innovabuzz Podcast “The Science of Emotion: How to Turn Your Business into a Desirable Brand”
2020 – Thrive Podcast “How Emotion Dictates Our Behavior”
2020 – Pirate Broadcast Podcast “Kindness is Cool with Kevin Perlmutter”
2020 – Scaling Up Services Podcast “Branding with Emotion”
2020 – Content is Your Business Podcast “Sparking Brand Desire with Kevin Perlmutter”
If you’d like to talk with Kevin, discuss a project, or book Kevin as a speaker, please share some details on the form below. Kevin will get back to you right away.
Conference Speaker & Guest Lecturer
Kevin inspires audiences with his unique perspective on how brands can become more engaging and desirable. He speaks at behavioral science, brand strategy, consumer research, marketing, innovation and industry-specific conferences, as well as business associations and university classrooms.
2024 – CT Library Consortium Roundtable Discussion “B2B Branding Considerations with Kevin Perlmutter”
2024-2016 – NYU Graduate School of Continuing Education: 16 consecutive Guest Lecture presentations and workshops (1 per semester, ongoing) on topics related to “Bringing Emotional Insights into Brand Strategy & Experience”
2023 – Westminster University Masters-level Business Marketing Class “Sparking Brand Desire with Emotional Intelligence”
2023 – Rise (social services nonprofit where Kevin is a Board Member) Rise Youth Council Inspiration Session “Sparking Brand Desire”
2023 – NYU Stern MBA Marketing Class “How to Bring Emotional Insight into Brand Strategy”
2022 – Collaberex Professional Development Community “Revealing Your Best Self to Drive Business Growth”
2022 – Xinsighters Presentation “Limbic Sparks Case Study”
2022 – Westminster University Masters-level Business Marketing Class “Why Emotional Insight Matters in Brand Strategy”
2021 - Global Entrepreneurship Network Conference Fireside Chat “Emotional Insights for Entrepreneurs”
2021 – National Association of Divorce Professionals “Turning Emotional Insight into a Competitive Advantage”
2021 - Elevate Entrepreneurs “Turning Emotional Insight into a Competitive Advantage”
2021 - Collaberex Professional Development Community “Strengthening Customer Connections in the New Now: The Power of Emotional Insights”
2020 - Neuro U Conference “Creating Brand Desire with a Focus on Emotion”
2020 – Rockland County Business Association “Strengthening Customer Connections in the New Now: The Power of Emotional Branding”
2020 – Collaberex Professional Development Community “Focusing on What People Care About Most”
2020 – Trusted Referral Network “Let’s Create Limbic Sparks”
2019 – Neuro U Conference Panelist “Selling it (Neuro Research)”
2019 – Healthcare Design Forum “Designing with Sound” Workshop
2018 – Insights Association Corporate Research Conference EXPLOR Award Winning Presentation for Best New Research Capability
2018 – IIEX Behavior Conference Panelist “The Business Impact of Behavioral Science”
2018 – Mobile Innovation Summit “The Invisible Power of Sound in Mobile”
2017 – Open Innovation Conference“Innovation Inspiration from Studio A”
2017 – AIGA NY Conference Panel Moderator “Sound & Picture”
2017 – C2MTL Conference - “Designing Engaging Brand Experiences” Workshop
2017 – Chief Innovation Officer’s Summit “Innovation Inspiration from Studio A”
2016 – American Marketing Association Panelist “Brand in the Age of Disruption”
2009 – Marcus Evans Customer Experience Conference “How Customer Experience Affects Business Results”
Published Thought Leader Features
Kevin has earned article placements and features with well-regarded publications, in addition to being quoted in articles throughout his career.
2024 – Eleven 75 Spotlight “Revolutionizing Brand Strategy with Emotional Insights”
2024 – Great Books. Great Minds. “The Playbook Behind Trader Joe’s Epic Brand Popularity”
2024 – Shoutout SoCal “Starting a Business Featuring Kevin Perlmutter of Limbic Brand Evolution”
2018 – Wired Article “Beep! Bloop! Buzz! Why Do U Designers Often Neglect Sound”
2018 – Fast Company Video “How Silent Vehicles Get their Sound”
2017 – Entrepreneur Article “How to Stop Job Hopping and Start Designing Your Dream Job”
2017 – Smart Up Innovation Hub “Sonic Innovation: The Next Frontier” Feature on Kevin Perlmutter
2016 – American Marketing Association Panel Coverage “No Brand is Safe in the Age of Disruption”
2016 – Journal of Brand Strategy White Paper “Addressing Today’s Top Brand Challenges with Sonic Identity” (co-author)
2011 – Interbrand Best Global Brands Report Article “Putting Brand at the Center of Customer Experience Transformation”
