Ready to Overcome the Limitations of Traditional Brand Strategy?
Let’s spark brand desire with an approach rooted in behavioral science and deep curiosity.
Kevin Perlmutter
Chief Strategist & Founder
I created Limbic Sparks® Brand Strategy and launched Limbic Brand Evolution in 2019. Today, dozens of brand leaders have experienced how it helps them understand their customers better, spark real emotional connections, and drive business growth. Limbic Sparks builds on the work I pioneered in the areas of customer experience and neuroscience-based research for top NYC branding companies.
I hear you.
You’re eager for your brand to be better understood and more desired, and you want more ROI from your ongoing efforts.
Perhaps you’re feeling the frustrations of traditional brand strategy:
Too much information, internal confirmation bias and inefficiency.
Too much "selling ideas" and not enough "insights discovery."
Too much "what we do" and not enough "why people should care."
Despite good intentions, so much brand activity lacks deep customer understanding and lacks relevance.
If you’ve felt this, you’ll appreciate Limbic Sparks® Brand Strategy:
Rooted in behavioral science
Fueled by emotional intelligence
Designed to Spark Brand Desire
Together, we'll uncover the emotional insights that drive customer behavior, then evolve your brand expression and experiences.
You'll soon have a brand that has people at "hello" and keeps them coming back for more.
Hear from Clients Who We’ve Helped Evolve
A Performing Arts Nonprofit in Dallas
Limbic evolved its…
Mission & Values • Brand Strategy • Messaging • Visual Identity • Portfolio Architecture • Fundraising Strategy & Pitch
By shifting from ‘about us’ to ‘for you’ – welcoming discovery & creating more intrinsic appeal among a broader audience.
The Leading Creator & Provider of Premium Audio Storytelling
Limbic evolved its…
Offering-Specific Brand & Marketing Approach
By helping solve a complex brand/marketing challenge, with many cross-functional stakeholders, and by providing digestible ideas presented with clarity and an actionable path forward.
The Largest Corporate DJ Booking Service
Limbic evolved its…
Brand Strategy • Tagline • Offering Benefits • Messaging Hierarchy • Visual Identity & Website Evolution (support)
By shifting from ‘proof points’ to ‘emotional benefits’ after identifying what matters most to their clients.
A Supply Chain SaaS Solution Comany
Limbic evolved its…
Brand Strategy • Offering Benefits • Messaging • Visual Identity
By identifying and addressing the emotional motivations of customers and the unique qualities of the brand that are most desirable.
A SaaS
Workforce Management Platform
Limbic evolved its…
Brand Strategy • Business Descriptor • Tagline • Messaging Hierarchy • Mission • Vision
By shifting from ‘unclear’ to ‘compelling’ and bringing clarity to the transformational impact that this brand’s solution has on its clients’ businesses.
A Highly Durable & Bulletproof New Material
Limbic evolved its…
Brand Strategy • Tagline • Offering Benefits • Messaging • Website Copy • Visual Identity Creation (support)
By identifying what’s most important to manufacturers to earn their consideration of using this material in their end products.
A Social Services Nonprofit in New Jersey
Limbic evolved its…
Brand Voice • Brand Messaging • Website • Donor & Sponsor Communications
Kevin is a volunteer Board Member of Rise (njrise.org) and provides pro-bono brand development guidance and support as the Strategic Planning & Brand Development Committee Chair.
A Managed IT Services
Business
Limbic evolved its…
Brand Strategy • Offering Benefits • Messaging • Visual Identity • Website • Sales Materials
By discovering why clients love working with this company and turning those experiences into brand benefits to attract new clients.
A Mobile Product (App) Agency
Limbic evolved its…
Brand Experience • Offering Benefits • Messaging • Business Development Pitch • Employee On-Boarding
By shifting from ‘what we do’ to ‘why you should care’ after identifying the emotional needs and desires of clients and prospects.
An Online Mental Health Advisory
Limbic evolved its…
Business Strategy • Brand Strategy • Go-to-Market Plan • Customer Experience • Communications
By aligning consumer insights on the emotional desires of the people who they want to support, with the brand experience.
