Creating Brand Desire with a Focus on Emotion - NeuroU Conference Presentation

Click Image to Watch the Conference Presentation

Neuro U is a conference focused on neuroscience research techniques and applications. Most presenters specialize in behavioral science and in understanding how the instinctive emotional responses that come from the Limbic System part of our brain impact consumer behavior. 

I had fun being the presenter who shared how to apply behavioral science insights and approaches to brand strategy, communications and experiences.

Here’s what I shared in the 22-minute presentation…

• Limbic Sparks: The Ultimate Competitive Advantage 

• A Limbic Client Case Study: The AT&T Performing Arts Center

• Emotion-Enhanced Evolution: Specific ways that you can strengthen your customer relationships

• Q&A: Where they tried to stump me… no luck!

Check it out, just click the image above.

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