How Nissan Electric Vehicles Get Their Sound

Written By Kevin Perlmutter
Fast Company | How Nissan Electric Vehicles Get Their Sound | Limbic Brand Evolution | Kevin Perlmutter
 

This Fast Company video is a feature on the making of the sound for Nissan Electric Vehicles at Man Made Music. Kevin discusses the importance of creating a sound that has high emotional appeal, represents the brand personality and instinctively communicates vehicle presence for pedestrian safety.

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