How to Spark Brand Desire with Emotional Insight Featuring Kevin Perlmutter

Limbic SparksCustomer ExperienceBrand Strategy
Written By Kevin Perlmutter
 
 

"People make decisions, primarily, from an emotional response, so you need to uncover what matters most."
-Kevin

In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision-making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

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The Future of Branding - Hearts and Minds
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How Motivation Theory Can Build Brand Loyalty - with Aline Holzwarth, Behavioral Scientist