Shifting from Tech-Speak to People-Centric with Brian Reed of Ascendco Health

Mar 11

Brian Reed is Co-Founder and CEO at Ascendco Health, the first surgical asset management platform built for operational efficiency and quality across every hospital department.

In this episode of Let's Talk Limbic Sparks, Brian reveals the value of focusing brand on people over product technology. He shares details about how the Ascendco brand has evolved, incorporating the discipline of resisting the urge dwell on tech-speak in favor of being people-centric. We talk about the impact this shift has on brand messaging, marketing and customer experiences.

Brian describes his team's commitment to supporting their community of Sterile Processing Leaders by arming them with data and insights that elevate their skills and influence. We discuss the value of conversations with users and creating community. Brian gives examples of how being people-centric is transforming the way his internal team approaches their work and how it empowers and lifts up the people who the brand serves.

Key Takeaways and Soundbites:

“Naturally, when you're talking about technology it becomes technical. It lacks that emotion. It lacks that connection. It just becomes complex, and that's something that we combatted with since day one.”

“You have to really really deeply commit to driving change. There's not one person who can do it. It takes a team of people. But, once you start doing it, that fuels that brand emotion of being people centric, and it's just so worth it.”

“We have a very deep commitment to supporting the front line operations.”

“We're very connected at all levels of the organization with the people who utilize our software and we're truly listening.”

“One of the most challenging things we're doing is the disciple of not making our product become the center of attention, but keeping the people at the center of attention.”

"Our starting point is about taking people from where they're at right now and empowering them with tools."

“Sterile processing is the most critical support function to the very most critical department in the hospital. They are sitting on a goldmine of information... We are birthing a whole new generation of leaders with different kind of skill sets where they are utilizing data management and utilizing analytics to sit at these very important conference tables and be part of the discussion.”

“It's about getting people involved and making them a part of the improvements.”

“If you want to help someone, you need to first connect with them on a human level. That's first and foremost. You need to understand where they are coming from. Stop talking about what you do, and understand that there's more value in defining the problem than jumping to the solution.”

“There's so much credibility that can be established by working with your clients to deeply understand the root of the issue, before you jump to that solution.”

Here are some fun facts about Brian…

Brian Reed, the dynamic CEO of Ascendco Health, is a visionary reshaping healthcare technology. A catalyst for change, Brian passionately drives advanced solutions in critical healthcare areas. His career, focused on enhancing provider capabilities and mastering surgical inventory management, showcases relentless dedication. Brian's deep understanding of the surgical instrument market, combined with expertise in data analytics, positions Ascendco Health as an industry leader with superior, cloud-based solutions.

Brian's distinctive approach to collaboration, known as the ‘Certified Happy Hour Coordinator,’ fosters genuine connections to understand industry challenges. He values learning from healthcare heroes, believing their experiences are essential keys to unlocking innovative solutions. Beyond leadership, Brian is dedicated to revolutionizing surgical departments with intelligent, data-driven strategies. An innovator and champion of meaningful connections, Brian exemplifies visionary leadership in and out of the boardroom.