Joanna Hutchins, EVP, Marketing, Innovation & Sustainability at Royal Greenland reveals how to ensure that your brand is culturally relevant.

Eric Fernandez, Co-Founder of Brazos Innovation Partners, reveals how understanding underlying emotions is a game changer for brands.

Marcy Ullom, CEO of VitaGlide, an exercise and rehab machine, reveals how helping people starts with meeting them where they are.

Brian Reed, Co-Founder and CEO at Ascendco Health, reveals the value of focusing your brand on people over product technology.

Travis Tyson, Director of Planning at Cleveland Clinic, reveals how to design healthcare spaces to balance emotions and accelerate healing.

Jess Kessler, Head of Content & Creator Marketing at Audible, reveals how anticipating what audiences will want creates brand value.

Kate Venne, Senior Director of Corporate Communications and Social Responsibility at Brady Corporation, reveals why inclusivity is a business imperative.

Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, reveals why a precise understanding of consumer emotional drivers is essential for effective marketing today.

Lisa Richner, Vice President of Product at Extend, a fintech company, reveals how talking with users helps you iterate digital product improvements that really matter.

Steve Keller, Sonic Strategy Director at SXM Media's Studio Resonate, supporting advertisers on SiriusXM, Pandora, and Soundcloud, reveals how sound informs brand perception and connection.

Gretchen, Principal Interior Designer of Gretchen Reinheimer Design, who brings behavioral science to creating spaces, reveals how to uncover the way people want to feel as input to design.

Joe Sauer, EVP of Marketing at Songtradr, the world's largest B2B music company, reveals how better understanding emotional and rational drivers of consumer behavior leads to brand preference.

Leslie Koppel, Executive Director of Rise, a social services nonprofit assisting people in recovering from setbacks and achieving their full potential, reveals how inspirational it is to bring joy to those in need.

Jonathan Rosen, Founder of Collaberex, a heart-centered peer advisory and professional development community, reveals why it's worth the effort for businesses to act with a relational mindset.

Rob Principe, Founder and CEO of Scratch Music Group, including Scratch Event DJs, the largest corporate DJ booking company, reveals how better understanding why people buy your brand is key to stronger relationships and growth.

Maxine Cunningham, CEO and Creator of Pick My Brain, the world's first knowledge sharing marketplace, reveals why conversations are energy and the beginning of anything that's possible.

Abby West, VP Editorial Director at Amistad Books, a division of Harper Collins, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences.

Flavia Barbat, CEO & Editor-in-Chief of Brandingmag, an independent branding journal, reveals what it takes to be a true thought leader by providing insightful and useful how-to content that increases your value to others.

Karen Moffitt, Founder of Little Miss Moffitt Baked Goods, an online seller of homemade cookies, brownies, cake bars baked with kindness, reveals how genuinely caring leads to a brand experience that is heartfelt and desirable.

Kim Caviness, Co-Founder & Editor-in-Chief of Familia Kitchen, a Latino recipes and food stories website gathering and celebrating family favorites, reveals how respect and authenticity creates enduring emotional connections.