Baking Kindness into Every Brand Experience with Karen Moffitt of Little Miss Moffitt Baked Goods
Karen Moffitt is Founder of Little Miss Moffitt Baked Goods, an online seller of homemade cookies, brownies, cake bars – for business gifting or personal enjoyment – where kindness is baked into every bite.
In this episode of Let's Talk Limbic Sparks, Karen reveals how genuinely caring leads to a brand experience that is heartfelt and desirable to others. She shares how following her personal values and listening to customer feedback enables her to keep it fresh as the business grows.
We talk about how Karen transitioned from her prior career to becoming a professional baker, and how the Little Miss Moffitt brand came to life - from the original logo design, to brilliantly written brand language. Karen shares what all business and brand leaders should know about empathy and emotional connection.
Key Takeaways and Soundbites:
“If you have a choice between one company or another, I would think that 99.9% of the population is going to go with one that aligns with their values. It's not just about the cheapest price or the dollar at all anymore.”
“You can have the greatest product or service out there, but unless enough people know about it, so what.”
“It's not like whatever worked 5 1/2 years ago is appropriate today. You have to keep learning and growing.”
“Being too focused on just sales (in brand messaging) is going to be very sterile language that's not going to impact.”
“Maybe some don't understand that value - how important it is to have that emotional connection. Some people are naturally far more empathetic that others. If you're not, then you'd better have some marketing people on your team who are - who understand that value.”
“(The best way to create Limbic Sparks) simply put, is to genuinely care. Genuinely care about what you're doing, genuinely and authentically be yourself, and care about your customers, their needs and how you can solve them, and how you can help them.”
“Surround yourself with people who believe in you, not just cheerlead you, but literally have your back and are so happy when you succeed and are happy to help you succeed. ”
Here are some fun facts about Karen…
Karen Moffitt is the lucky mom of 4 young adults, and is the Founder of Little Miss Moffitt, an online bakery with a strong presence in corporate gifting and wholesale. She’s known for incredibly amazing baked goods (Have you had the dark chocolate salted caramel bar? I’m told it’s incredible!) her business model is focused on being a vehicle for giving.
Karen believes that cookies and bars pair well with kindness. She thinks it’s no coincidence that the more treats she ships, the happier the world seems to be. While there may be a lot of yummy options in the marketplace, Little Miss Moffits’ recipe for a memorable gifting experience lies in Karen’s service and genuine care for every customer.
“Design brand experiences based on how you want people to feel.”
“Actions speak louder than words.”
Karen is Sparking Brand Desire with Emotional Insight.
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