The Empathy Edge Podcast Featuring Kevin Perlmutter
"What I’m talking about is life. It’s understanding what matters most to people, understanding why they should care about something, what they care about, and how a business or brand can help them achieve that better." -Kevin
We like to tell ourselves that we make purely logical purchase decisions, but we’re human and we do not. Regardless of the type of business you are in, humans have emotional reactions to every single decision they make, whether they know it or not. Brand strategist, Kevin Perlmutter, and Maria Ross discuss the brain’s limbic system, why marketers should care about it, and how to uncover customers’ emotional motivation so you can create more compelling messaging and solutions. We also talk about good questions to ask (and which ones not to) and why you need to spend the time and money to diagnose and discover before you simply execute if you want to win, all without emotionally manipulating your clients.
Key Takeaways:
The biggest question you need to answer is “why should people care about my brand?”
Being emotionally connected is well beyond being highly satisfied. Highly satisfied is not a high enough bar, customers need to be emotionally connected.
Uncover the reasons why customers are happy – even the ones that you might not be aware of exactly, that’s where the gems are.
To learn more about the host of this podcast, Maria Ross:
Get the podcast and book: TheEmpathyEdge.com
LinkedIn: Maria Ross
Instagram: @redslicemaria
Twitter: @redslice
Facebook: Red Slice
Featured Articles & Podcasts
