How can your marketing budget be used most effectively? Start by elevating the importance of brand strategy before marketing tactics. Don't put the cart before the horse.

To meaningfully differentiate your brand and spark desire, determine: What is your Brand’s motivation & purpose? What underlying goals truly motivate your audience? What does your audience need to know and feel to be more connected?

How can brand strategy be more effective? In 2019, I created Limbic Sparks Brand Strategy to help brand leaders overcome the limitations of traditional brand strategy. This is how...

Consumer insight is what CMOs can uniquely bring to the table and where they gain their greatest influence. Being a champion of consumer insights is how CMOs can earn trust and foster support for novel paths forward….

Kevin and Marques Ogden talked about Kevin’s pioneering entrepreneurial journey, launching Limbic Brand Evolution as a brand strategy and neuromarketing consultancy, and his crusade against typical brand strategy.

The value of curiosity is a broader perspective, a deeper understanding, and the opportunity to develop more effective brand strategies. Aren’t you curious about what being more curious can do for you?…

Why is it that so many B2B brands struggle to differentiate themselves? My theory: they have yet to get real. Learn here how to set your brand apart and attract the real people decision-makers who you are selling to…

Go Solo interviewed Kevin Perlmutter to hear about his entrepreneurial journey. He reveals what inspires his Limbic Sparks® neuromarketing approach to brand strategy and three things to consider when starting, running and growing a business…

Are you in search of the perfect creative brief? While there is no end-all-be-all solution, here is how creative briefs can be greatly improved to become more inspiring and to lead to more effective creative work, by applying a neuromarketing orientation…

Kevin discusses his Limbic Sparks® approach to brand strategy, and shares ways he helps brands increase consumer desire, engagement, and loyalty with neuromarketing.

Upon Limbic’s 3-year anniversary, I reflect on why I created a ‘branded’ brand consultancy, and how it sets Limbic brand strategy work apart. I reveal details about…

Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing…

As you think ahead about brand development and growing your business, here are some approaches that you can apply to gain a competitive advantage…

Here’s what would happen if emotional intelligence was applied to brands: Leaders of these Emotionally Intelligent brands would be more successful attracting customer & prospects, because...

In this discussion we talk about how brands can use empathy to uncover customers’ emotional motivation and then to create more compelling messaging and solutions…

The ability for brands to have a competitive advantage these days is getting slimmer and slimmer. When it comes to attracting and retaining customers, small details have a big impact…

In this discussion we talk about how deep curiosity, simplifying complexity and focusing on what people care most about is the next frontier for brand leaders…

Going forward, leaders of strong brands will be more successful because they understand and address what people care about most. There’s never been a more opportune time for them to act in this way, given the convergence of three factors…

In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…