Get Authentic Podcast with Marques Ogden Featuring Pioneering Entrepreneur Kevin Perlmutter
“Authenticity is all about alignment of values with actions. That's what it comes down to for me. It’s really is making sure that you know if you stand for something, you are you are consistently doing that in your relationships and in your behaviors – whether it’s person-to-person or brand-to-people.” -Kevin
I had a blast talking with Marques Ogden on the Get Authentic podcast. We talked about my pioneering entrepreneurial journey, launching Limbic Brand Evolution as a brand strategy and neuromarketing consultancy, and my crusade against typical brand strategy,
We discussed…
What authenticity means to me.
How to become more authentic and why it’s so important.
My pioneering journey and my crusade against typical brand strategy.
Differences between data and insights.
Why finding your Why? in the absence of understanding your Who? is an incomplete brand strategy.
How curiosity is the most important characteristic in building a brand that has long-lasting appeal.
Soundbites:
“If you really spend some time thinking about who you are, what matters to you, how you want to be portrayed in the world, how you want to deliver yourself in service of other people or in relationships with other people. If you actually put some time and thought into figuring that out. Chances are you're going to commit to it and use it as a guidepost in your actions."
“My frustration with typical brand strategy is that it's too much about the brand and not enough about the consumer. It prioritizes finding your Why?, but doesn't put enough emphasis on understanding your Who?. And I think finding your why is an incomplete brand strategy, but linking that successfully with an understanding of the people you're trying to reach is super important.”
“Sometimes you get overloaded with data. I draw a distinction between data and insight. Anybody can find a lot of data, but it's culling through that data. It's having the ability to seek out and find and discover pieces of that data and to connect the dots in unexpected ways and develop insight. Insight is something new out of the data that nobody else has thought of and applied to the work that's being done.”
“Curiosity the most important characteristic in building a brand that has long-lasting global appeal, because if you close your mind to what's going on and how that environment is shifting and evolving, you're not going to gain the insights you need to evolve with it. So, if you stand still, you’re falling behind, and curiosity gives you the insight you need to understand where to go next.”
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