Going Solo - Launching a Brand Strategy Business Featuring Kevin Perlmutter
"What I've discovered in launching Limbic Brand Evolution is that going solo can not happen as well if you try going it alone." -Kevin
In 2019, I launched Limbic Brand Evolution – my first business and brand after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience in the following areas:
The evolution of my career and how it ultimately led to the launch of Limbic Brand Evolution
What motivated me to become an entrepreneur
How I decided what would make my company and brand unique and desirable to set me apart from competition
Why strategy rooted in behavioral science and emotional insights is so important
How I created the Limbic Brand Evolution brand
Why I tapped into the expertise of incredibly talented past-colleagues to support the creation of my Limbic brand
The biggest surprise I've had since launch
Why I’m the toughest client I’ve ever had
Why it's so hard for business owners to try and do it all alone
My dream for my business
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