How Emotion Dictates Our Behavior - Podcast with Kevin Perlmutter
Host Kelly Campbell and Kevin discuss how emotion dictates behavior in the New Now, the neuroscience behind it all, and how brands need to shift in order to speak to the rapidly changing emotional states of being.
Here are some soundbites….
“First and foremost, understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.”
“There's an incredibly high correlation between how somebody feels and then how they act.”
“On a daily basis you need to stay in touch with what's going on in your customers minds, what's changed for them recently that could impact not only how they might no longer need or desire what you've been offering in the past, but what is it that you do in the world that you can actually bring into their lives that'll make their lives better.”
“We're talking here about how emotion dictates behavior and if you're creating Limbic Sparks you're tapping into emotions that people have and you’re driving behavior.”
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