Kindness is Cool: the PirateBroadcast - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel.
Here are a few soundbites…
"How people experience your brand is more important than what you tell them your brand is all about in advertising.”
“How somebody feels after an interaction with your brand, has the strongest influence on whether or not they're going to come back for more whether they're going to tell their friends it was a great experience or a bad experience.”
“Leaders of great brands are constantly thinking - how do I want people to feel? - to respond to their desires, unmet needs and frustrations.”
“A lot of times people think brand purpose is about brands going outside of their core to do things for the world, which is super important. I actually believe that brand purpose should be rooted in why a brand exists in the world. Everything they do should emanate out of that purpose.”
“By understanding what people really truly care about, either by asking the right questions or using behavioral science, research techniques that tap into the subconscious, you're gonna find things out. It'll change the way you go about understanding them. You have to be inquisitive and know what questions to ask to get to the right answers.”
“What's my superpower? I'd say it's understanding what makes people tick and understanding how to apply that to the way that their brands could become more appreciated for what they're all about.”
“It's really time for for business and brand leaders to get serious about emotion. If they do and if they think about questions like how do you want people to feel, and let the answers be their guide, they're going to go a lot further as a business.”
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