Explore How to Bring Emotional Intelligence into Brand Strategy
Emotionally Intelligent Brands are…
✓ More aware of how they make people’s lives better
✓ More in-tune with the needs & desires of others
✓ More purposeful, helpful, compelling & desirable
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Why It’s Time for Brand Leaders to Get Serious About Emotion
It’s every brand leader’s dream to have a greater impact on consumer behavior. Oftentimes, the difference between great results and disappointing results comes from a slight twist in perspective or approach…
How to Avoid Mis-Steps When Reopening for Business
The moment you’ve been waiting for. Permission to reopen. However, the business environment that Covid-19 sent everyone home from, isn’t the same when you return. We’ve all changed…
Kindness is Cool: the PirateBroadcast - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel...
How Emotional Branding Helps You Stand Out in a Crowd
We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…
Why Caring Matters Most Now…
We’re all creatures of habit. Despite our individuality, we like routine, we have our go-to approach, we take a lot for granted, and we sometimes lose sight of how our actions affect others…
Why Connection is So Important Right Now…
I’ve found that staying connected makes all the difference, in this time of self-isolation and social distancing. The biggest smile I have each day is at 2:00, when my amazing wife has a zoom ‘meeting’ with her class of 24 3rd graders…
Staying Focused on What's Important…
I’ve been thinking a lot about what’s most important & how to direct my focus. Here’s where I'm at: Friends & Family, Health & Safety, Appreciation, Empathy & Kindness, Offering Support…
Staying Calm in a Crisis...
A good friend once said to me, when things get challenging, sometimes "the only way out, is through.” Last night I shared those words with my family as we started getting nervous about the global health crisis…
How to Design Your Dream Job
What if every day you felt like you have the best job ever? You, thriving in the perfect environment for you. This can happen when your job evolves based on your own strategic design…