Explore How to Bring Emotional Intelligence into Brand Strategy
Emotionally Intelligent Brands are…
✓ More aware of how they make people’s lives better
✓ More in-tune with the needs & desires of others
✓ More purposeful, helpful, compelling & desirable
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How to Avoid Mis-Steps When Reopening for Business
The moment you’ve been waiting for. Permission to reopen. However, the business environment that Covid-19 sent everyone home from, isn’t the same when you return. We’ve all changed…
Moving Forward with Positive Intention…
A favorite line, from my favorite movie, is “It’s business, not personal.” Right now, this feels so inappropriate. Business is personal. How businesses treat customers, employees and communities is felt at an emotional level…
How to Evolve Brand Strategy & Customer Experience in the New Now
I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…
Why Caring Matters Most Now…
We’re all creatures of habit. Despite our individuality, we like routine, we have our go-to approach, we take a lot for granted, and we sometimes lose sight of how our actions affect others…
Why Connection is So Important Right Now…
I’ve found that staying connected makes all the difference, in this time of self-isolation and social distancing. The biggest smile I have each day is at 2:00, when my amazing wife has a zoom ‘meeting’ with her class of 24 3rd graders…
Staying Focused on What's Important…
I’ve been thinking a lot about what’s most important & how to direct my focus. Here’s where I'm at: Friends & Family, Health & Safety, Appreciation, Empathy & Kindness, Offering Support…
When Brand Purpose Inspires Crisis Support
I believe that all brands should exist to make people’s lives better. In that spirit, my attention has been caught by several brands that are turning what they do best into unique offers of support as the Coronavirus crisis unfolds…
Staying Calm in a Crisis...
A good friend once said to me, when things get challenging, sometimes "the only way out, is through.” Last night I shared those words with my family as we started getting nervous about the global health crisis…