The Science of Emotion: How to Turn Your Business into a Desirable Brand - Podcast with Kevin Perlmutter

This podcast was recorded in April 2020 during the Coronavirus global shutdown. Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities.

Here are some soundbites…

“I believe, brands should exist to make people's lives better.”

“Today more than ever, brands need to be more authentic and empathetic than before. As brands put themselves out there, their role right now is to help the situation as best as they can.”

“Serving your community is all about paying it forward. People expect brands to do more than just be quiet. They expect them to put themselves out there in ways that will help people and their communities.”

“Emotion is the most significant driver of loyalty and customer experience. How you make someone feel is the largest predictor of a customer's loyalty to your brand.”

“When you focus on how you want people to feel and use that as a guide, you'll be in much better shape to serve not only your customers' needs but also their unmet needs and frustrations.”

“Focus on how you want people to feel and speak to them in ways that are most relevant, most understanding, and with the most amount of empathy.”

“Customers who are highly emotionally connected to your brand are 53% more valuable than those who are just highly satisfied.”

”It's time to get serious about emotion. It's really important as a brand leader for ROI purposes and other important things that you are trying to accomplish to focus on how it is that you want people to feel. Let the answer to that question be your guide for the work that you do.”

For detailed notes from this InnovaBuzz podcast with Jürgen Strauss podcast, you can check out: Innovabuzz - The Science of Emotion with Kevin Perlmutter.

Featured Articles & Podcasts