Evolving Global Consumer Insights at PepsiCo with Stephan Gans
Stephan Gans is SVP, Chief Consumer Insights and Analytics Officer at PepsiCo
Stephan reveals what values he brings into his work and how he is evolving Global Consumer Insights at PepsiCo to better understand emotional motivations, anticipate consumer behavior, strengthen customer connections and drive business growth.
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1. Stephan Gans of PepsiCo - Evolving Global Consumer Insights - Full Episode (40:51)
1.1 Emotional Motivations & What Matters Most (9:27)
1.2 Brand Leadership & Creating Brand Desire (11:16)
1.3 Applying Consumer Insights to Marketing at PepsiCo (14:48)
1.4 The Power of Emotional Insights & Creating Limbic Sparks (4:08)
1.5 Curiosity, Human Behavior & Friendships (1:50)
1.6 How MTV Tapped Into Deep Emotional Territory (1:56)
1.7 Being an Authentic Team Leader (3:16)
1.8 Improving Consumer Insights Reliability at PepsiCo (2:20)
Here are some fun facts about Stephan…
Prior to joining PepsiCo, Stephan was the chief strategy officer for Interbrand North America, overseeing North American and Global practices. Before joining Interbrand, Stephan was co-owner and CEO of the global marketing consultancy EffectiveBrands, which focused exclusively on building effective marketing organizations for global brand leaders until it was acquired by WPP in 2014. Stephan began his career at Unilever, where he held both brand management and leadership roles in Europe and the U.S. Stephan was born in Amsterdam, The Netherlands and lives with his family in Greenwich CT.
“Leaders of strong brands are more successful because they understand and address what people care most about.”
“I’m in a constant state of amazement about consumers, about people... why we do what we do, why we make the decisions we make.”
Stephan is Sparking Brand Desire with Emotional Insight.
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