Let’s Talk Limbic Sparks Podcast
Hear Brand Leaders Reveal How They Approach Strategic Brand Management with Emotional Insight
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Creating Brand Desire Through Design with Gregg Heard of Sage
Gregg Heard, VP of Design at Sage, reveals how strong brand design leads to emotional connections, brand desire and business value, sharing design leadership principles he's applied at companies like Phillips, AT&T, 3M and Sage.
Breaking Through in a Competitive Category with Joe McCambley of Saatva
Joe McCambley, Chief Marketing Officer at Saatva Mattress, reveals why it's imperative to differentiate through emotional benefits, and how to build consumer connections that meaningfully earn trust to grow business.
Using Empathy to Strengthen Brand Relationships with Ruth Gaviria of Elevate Prize
Ruth Gaviria, Chief Marketing Officer of Elevate Prize, reveals why empathy is one of the most important traits that brands must embrace and how they use it to successfully strengthen relationships with customers and prospects.
Spreading Joy with Culturally Relevant School Food at Red Rabbit with Rhys Powell
Rhys Powell, Founder and CEO of Red Rabbit, America's largest black-owned K-12 school food company, reveals how the Red Rabbit brand has evolved to stand for racial justice through food justice, by celebrating culturally relevant food in school cafeterias.
Improving Marketing with Emotional Insight at Modern Acupuncture with Joan Arata
Joan Arata, Franchise owner of Modern Acupuncture clinics in New York City and New New Jersey, reveals how she is applying a deeper understanding of emotional insight to create more effective marketing for her Modern Acupuncture clinics.
Fueling Brand Evolution with Emotional Insight at the AT&T PAC with Michelle Holmes
Michelle Holmes is VP of Marketing at the AT&T Performing Arts Center in Dallas. Michelle reveals what values she brings into her work and how emotional insight drove the AT&T Performing Arts Center brand evolution.
Evolving Global Consumer Insights at PepsiCo with Stephan Gans
Stephan Gans is SVP, Chief Consumer Insights and Analytics Officer at PepsiCo. Stephan shares his leadership approach and reveals how he is evolving Global Consumer Insights at PepsiCo for more effective marketing across dozens of brands.