Beep! Beep! Boop! Boop! Why do UX Designers often Neglect Sound?

Customer ExperienceCompetitive Advantage
Written By Kevin Perlmutter
Wired | Beep! Beep! Boop! Boop! Why do UX Designers Often Neglect Sound | Limbic Brand Evolution | Kevin Perlmutter
 

This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire. This research was conducted while Kevin was at Man Made Music and in partnership with Sentient Decision Science.

 

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