Explore How to Bring Emotional Intelligence into Brand Strategy
Emotionally Intelligent Brands are…
✓ More aware of how they make people’s lives better
✓ More in-tune with the needs & desires of others
✓ More purposeful, helpful, compelling & desirable
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The Science of Emotion: How to Turn Your Business into a Desirable Brand - Podcast with Kevin Perlmutter
Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…
How to Evolve Brand Strategy & Customer Experience in the New Now
I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…
3 Ways to Support and Strengthen Customer Relationships Right Now
I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…
When Brand Purpose Inspires Crisis Support
I believe that all brands should exist to make people’s lives better. In that spirit, my attention has been caught by several brands that are turning what they do best into unique offers of support as the Coronavirus crisis unfolds…
Branding with Emotion: Scaling Up Services - Podcast with Kevin Perlmutter
In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…
Turning a Business Into a Desirable Brand
Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…
The Importance of Leadership, Transformation & Lifelong Learning
This article followed Kevin’s attendance of the inaugural AT&T Business Summit featuring a string of A-list keynote speakers who shared inspiring thoughts on leadership, transformation and lifelong learning…