Explore How to Bring Emotional Intelligence into Brand Strategy

Emotionally Intelligent Brands are…

✓ More aware of how they make people’s lives better
✓ More in-tune with the needs & desires of others
✓ More purposeful, helpful, compelling & desirable

Applying Emotional Intelligence to Brand Strategy | Limbic Brand Evolution

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Sparking Brand Desire - Podcast with guest Kevin Perlmutter

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

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Disrupting Competitive Threats to the Business

This interview on innovation to stay ahead of the competition was originally published by Innovation Enterprise prior to Kevin’s presentation at the Chief Innovation Officer Summit…

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How Nissan Electric Vehicles Get Their Sound

This Fast Company video is on the creation the sound of Nissan’s Electric Vehicles. Kevin discusses how his team created a sound that has high emotional appeal, represents the brand personality and instinctively communicates presence for pedestrian safety…

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Interview/Article - Sonic Innovation: The Next Frontier

This interview article was written about Kevin after his Chief Innovation Officer Summit presentation. From the author: “The usual suspects rendered the expected corporate keynotes at a New York Innovation conference, and then came Kevin Perlmutter, a man without a suit who punched up something different…”

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No Brand is Safe in the Age of Disruption

This BrandingMag article covered the AMA “Age of Disruption” panel, where Kevin’s quoted saying: “Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.”…

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