In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

In 2019, I launched Limbic Brand Evolution – my fist business after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience and why I’m the toughest client I’ve ever had…

In a wake-up call for CMOs, brands, and business leaders everywhere, McKinsey reported that “Consumers are switching brands at unprecedented rates”. All of a sudden, long-standing customer loyalty, for many brands, was exposed as an illusion…

In this podcast, Kevin has a fun and lively conversation with host Jasmine Moradi about the power of emotion in our lives’ - from deep childhood memories to the best and worst brand experiences…

Enlightened brand leaders are wrapping their heads around methods to understand how instinctive emotion influences the behavior of their desired consumers. This interview reveals things brand leaders should know about what makes people tick…

Hear about Limbic Sparks - the ultimate competitive advantage! In this Neuro U conference presentation, I had fun being the presenter who shared how to apply behavioral science insights and approaches to strengthen the relationships between brands and people…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

We’re all emotional beings. Whether you realize it or not, up to 95% of decisions happen in the subconscious part of our brains - the Limbic System, that guides emotion, motivation, behavior and memory…

I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

I believe that all brands should exist to make people’s lives better. In that spirit, my attention has been caught by several brands that are turning what they do best into unique offers of support as the Coronavirus crisis unfolds…

In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…

Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…

What if every day you felt like you have the best job ever? You, thriving in the perfect environment for you. This can happen when your job evolves based on your own strategic design…

This article followed Kevin’s attendance of the inaugural AT&T Business Summit featuring a string of A-list keynote speakers who shared inspiring thoughts on leadership, transformation and lifelong learning…